Ignite Creation Date:
2024-05-19 @ 5:33 PM
Last Modification Date:
2024-10-26 @ 3:29 PM
Study NCT ID:
NCT06412276
Status:
NOT_YET_RECRUITING
Last Update Posted:
2024-05-16
First Post:
2024-05-08
Brief Title:
Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions
Sponsor:
University of Liverpool
Organization:
University of Liverpool
Study Overview
Official Title:
Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions
Status:
NOT_YET_RECRUITING
Status Verified Date:
2024-05
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
False
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
None
Brief Summary:
It is important to understand the role that price-based incentives in the out-of-home food sector play in food purchasing and whether they lead to positive savings for the consumer as they would likely anticipate when making purchases or whether these incentives lead to increased spending and increased purchasing of unhealthy products Additionally it is important to consider whether the impacts of price-based incentives differ according to a range of demographic characteristics For example some evidence suggests that effects of removing a price-based incentive are greater in individuals with a higher BMI Evidence also suggests there may also be differences in impact according to socioeconomic position SEP as individuals in lower SEP groups reportedly use price-based incentives more frequently If lower SEP individuals are more affected by price-based incentives ie they prompt ordering in excess and greater spend then the banning of such strategies could help to reduce health inequalities by nudging lower SEP consumers toward healthier dietary choices in the OOH food sector
To date it is unclear what effect policies which remove specific types of price-based incentives would be likely to have on consumer behaviour In particular individual product price reductions eg off this product bulk buy price reductions eg Save when bought together and volume value pricing eg the price increase from a small to large portion size not being directly proportional to volume increase
Therefore our primary objectives are
To observe the effect of removing price-based incentives individual product price reductions bulk buy price reductions volume value pricing in the OOH food sector on
Energy purchased per household
Money spent per household
Secondary Objectives
To explore whether any effects of removing price-based incentives differ based on participant characteristics BMI SEP food choice motives
To date it is unclear what effect policies which remove specific types of price-based incentives would be likely to have on consumer behaviour In particular individual product price reductions eg off this product bulk buy price reductions eg Save when bought together and volume value pricing eg the price increase from a small to large portion size not being directly proportional to volume increase
Therefore our primary objectives are
To observe the effect of removing price-based incentives individual product price reductions bulk buy price reductions volume value pricing in the OOH food sector on
Energy purchased per household
Money spent per household
Secondary Objectives
To explore whether any effects of removing price-based incentives differ based on participant characteristics BMI SEP food choice motives
Detailed Description:
See attached study protocol for detailed information
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
False
Is a FDA Regulated Device?:
False
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None