Ignite Creation Date:
2024-10-26 @ 3:40 PM
Last Modification Date:
2024-10-26 @ 3:40 PM
Study NCT ID:
NCT06599333
Status:
ACTIVE_NOT_RECRUITING
Last Update Posted:
None
First Post:
2024-09-11
Brief Title:
Effectiveness of Digital Marketing Strategies to Improve Adherence to Chronic Medications
Sponsor:
None
Organization:
None
Study Overview
Official Title:
Effectiveness of Digital Marketing Strategies to Improve Adherence to Chronic Medications the E-MedAL Study
Status:
ACTIVE_NOT_RECRUITING
Status Verified Date:
2024-09
Last Known Status:
None
Delayed Posting:
No
If Stopped, Why?:
Not Stopped
Has Expanded Access:
No
If Expanded Access, NCT#:
N/A
Has Expanded Access, NCT# Status:
N/A
Acronym:
e-MedAL
Brief Summary:
In the Middle East particularly Lebanon the adoption of digital health interventions has been growing Mobile health mHealth platforms social media campaigns and telemedicine services are being integrated into healthcare systems However while digital marketing for health promotion is gaining traction globally few studies have specifically examined its impact on medication adherence in Lebanon The e-MedAL Study aims to fill this gap by evaluating whether tailored digital marketing strategies can foster better adherence among patients with chronic diseases taking into account the local healthcare infrastructure and cultural context Lebanon faces unique challenges in managing chronic diseases due to its healthcare system which is fragmented and highly privatized The ongoing economic crisis coupled with the COVID-19 pandemic has placed additional stress on healthcare delivery making it difficult for patients to maintain consistent access to medications Moreover the high cost of chronic medications coupled with the population39s general reliance on out-of-pocket expenditures contributes to non-adherence
Exploring cost-effective and scalable interventions like digital marketing becomes vital in this context Lebanon has a high internet and mobile phone penetration rate which presents an opportunity for leveraging digital tools to promote health By utilizing culturally tailored messaging and communication strategies the e-MedAL Study has the potential to improve medication adherence rates significantly This in turn would alleviate the burden on healthcare resources enhance patient outcomes and reduce the economic impact of poorly managed chronic diseases in the country Furthermore the success of this initiative could serve as a model for other countries in the region facing similar healthcare challenges Lebanons diverse and tech-savvy population makes it an ideal test case for assessing the role of digital marketing in healthcare particularly in resource-constrained settings
Exploring cost-effective and scalable interventions like digital marketing becomes vital in this context Lebanon has a high internet and mobile phone penetration rate which presents an opportunity for leveraging digital tools to promote health By utilizing culturally tailored messaging and communication strategies the e-MedAL Study has the potential to improve medication adherence rates significantly This in turn would alleviate the burden on healthcare resources enhance patient outcomes and reduce the economic impact of poorly managed chronic diseases in the country Furthermore the success of this initiative could serve as a model for other countries in the region facing similar healthcare challenges Lebanons diverse and tech-savvy population makes it an ideal test case for assessing the role of digital marketing in healthcare particularly in resource-constrained settings
Detailed Description:
The study focuses on the role of digital marketing in improving medication adherence for chronic diseases in Lebanon Heres a detailed breakdown of the study
1 Study Overview and Purpose Chronic diseases like diabetes hypertension and cardiovascular disorders are growing global health concerns One of the biggest challenges is ensuring long-term adherence to prescribed treatments which if not followed leads to poor health outcomes and higher healthcare costs
The e-MedAL study investigates how digital marketing strategies-such as mobile applications social media campaigns and online education-can improve medication adherence among patients in Lebanon It evaluates the local healthcare infrastructure and cultural factors affecting adherence
2 State of Digital Marketing in Healthcare Digital marketing has revolutionized how healthcare providers engage with patients By offering more personalized and interactive communication channels it provides opportunities to boost medication adherence Digital tools like reminders educational campaigns and behavioral nudges have been shown to improve adherence by as much as 17 across various chronic diseases
Lebanons high internet penetration presents an opportunity to implement these strategies However the country also faces unique challenges such as a fragmented healthcare system economic difficulties and a reliance on out-of-pocket payments making adherence a significant issue
3 Research Format and Methodology PECO Population Patients residing in Lebanon who have been taking chronic medications for at least six months
Exposure The use of digital marketing strategies to improve medication adherence
Comparison A questionnaire-based assessment to evaluate patients perceptions and readiness to adopt digital marketing strategies
Outcomes Correlation between the effectiveness of digital strategies and patient adherence along with demographic characteristics
4 Questionnaire Sections General Characteristics Participants provide demographic information such as age education smoking habits and economic status
Medical and Medication History Participants detail their chronic conditions medication routines and healthcare provider preferences
Adherence Assessment Using a Likert scale participants assess how closely they follow their prescribed medication regimen
Effectiveness of Digital Marketing This section assesses how digital reminders educational content social media and telemedicine services influence medication adherence
Perceived Barriers Participants indicate potential challenges in using digital health tools such as internet access privacy concerns and trust in digital channels
5 Study Timeline and Outcome The study began on July 15th 2024 and is ongoing IRB Faculty of Pharmacy Lebanese University
The expected outcomes include a thesis a scientific publication and possibly a presentation at an international conference
The study aims to provide insights that could serve as a model for other countries facing similar healthcare challenges particularly in resource-constrained settings like Lebanon
1 Study Overview and Purpose Chronic diseases like diabetes hypertension and cardiovascular disorders are growing global health concerns One of the biggest challenges is ensuring long-term adherence to prescribed treatments which if not followed leads to poor health outcomes and higher healthcare costs
The e-MedAL study investigates how digital marketing strategies-such as mobile applications social media campaigns and online education-can improve medication adherence among patients in Lebanon It evaluates the local healthcare infrastructure and cultural factors affecting adherence
2 State of Digital Marketing in Healthcare Digital marketing has revolutionized how healthcare providers engage with patients By offering more personalized and interactive communication channels it provides opportunities to boost medication adherence Digital tools like reminders educational campaigns and behavioral nudges have been shown to improve adherence by as much as 17 across various chronic diseases
Lebanons high internet penetration presents an opportunity to implement these strategies However the country also faces unique challenges such as a fragmented healthcare system economic difficulties and a reliance on out-of-pocket payments making adherence a significant issue
3 Research Format and Methodology PECO Population Patients residing in Lebanon who have been taking chronic medications for at least six months
Exposure The use of digital marketing strategies to improve medication adherence
Comparison A questionnaire-based assessment to evaluate patients perceptions and readiness to adopt digital marketing strategies
Outcomes Correlation between the effectiveness of digital strategies and patient adherence along with demographic characteristics
4 Questionnaire Sections General Characteristics Participants provide demographic information such as age education smoking habits and economic status
Medical and Medication History Participants detail their chronic conditions medication routines and healthcare provider preferences
Adherence Assessment Using a Likert scale participants assess how closely they follow their prescribed medication regimen
Effectiveness of Digital Marketing This section assesses how digital reminders educational content social media and telemedicine services influence medication adherence
Perceived Barriers Participants indicate potential challenges in using digital health tools such as internet access privacy concerns and trust in digital channels
5 Study Timeline and Outcome The study began on July 15th 2024 and is ongoing IRB Faculty of Pharmacy Lebanese University
The expected outcomes include a thesis a scientific publication and possibly a presentation at an international conference
The study aims to provide insights that could serve as a model for other countries facing similar healthcare challenges particularly in resource-constrained settings like Lebanon
Study Oversight
Has Oversight DMC:
None
Is a FDA Regulated Drug?:
None
Is a FDA Regulated Device?:
None
Is an Unapproved Device?:
None
Is a PPSD?:
None
Is a US Export?:
None
Is an FDA AA801 Violation?:
None