Ignite Creation Date:
2025-12-24 @ 9:40 PM
Ignite Modification Date:
2026-01-05 @ 5:57 PM
Study NCT ID:
NCT02411032
Status:
COMPLETED
Last Update Posted:
2017-05-03
First Post:
2015-04-03
Is NOT Gene Therapy:
True
Has Adverse Events:
False
Brief Title:
Fresh Start Experiment
Sponsor:
Organization:
Raw JSON
{'hasResults': False, 'derivedSection': {'miscInfoModule': {'versionHolder': '2025-12-24'}, 'conditionBrowseModule': {'meshes': [{'id': 'D003920', 'term': 'Diabetes Mellitus'}, {'id': 'D006973', 'term': 'Hypertension'}], 'ancestors': [{'id': 'D044882', 'term': 'Glucose Metabolism Disorders'}, {'id': 'D008659', 'term': 'Metabolic Diseases'}, {'id': 'D009750', 'term': 'Nutritional and Metabolic Diseases'}, {'id': 'D004700', 'term': 'Endocrine System Diseases'}, {'id': 'D014652', 'term': 'Vascular Diseases'}, {'id': 'D002318', 'term': 'Cardiovascular Diseases'}]}}, 'protocolSection': {'designModule': {'phases': ['NA'], 'studyType': 'INTERVENTIONAL', 'designInfo': {'allocation': 'RANDOMIZED', 'maskingInfo': {'masking': 'SINGLE', 'whoMasked': ['PARTICIPANT']}, 'primaryPurpose': 'PREVENTION', 'interventionModel': 'FACTORIAL'}, 'enrollmentInfo': {'type': 'ACTUAL', 'count': 13323}}, 'statusModule': {'overallStatus': 'COMPLETED', 'startDateStruct': {'date': '2015-04'}, 'expandedAccessInfo': {'hasExpandedAccess': False}, 'statusVerifiedDate': '2017-05', 'completionDateStruct': {'date': '2015-10', 'type': 'ACTUAL'}, 'lastUpdateSubmitDate': '2017-05-02', 'studyFirstSubmitDate': '2015-04-03', 'studyFirstSubmitQcDate': '2015-04-07', 'lastUpdatePostDateStruct': {'date': '2017-05-03', 'type': 'ACTUAL'}, 'studyFirstPostDateStruct': {'date': '2015-04-08', 'type': 'ESTIMATED'}, 'primaryCompletionDateStruct': {'date': '2015-10', 'type': 'ACTUAL'}}, 'outcomesModule': {'primaryOutcomes': [{'measure': 'Medication refills', 'timeFrame': '6 months', 'description': 'frequency of refilling medication'}], 'secondaryOutcomes': [{'measure': 'Hemoglobin A1C', 'timeFrame': '6 months'}, {'measure': 'LDL cholesterol', 'timeFrame': '6 months'}]}, 'oversightModule': {'oversightHasDmc': False}, 'conditionsModule': {'conditions': ['Diabetes', 'Hypertension']}, 'descriptionModule': {'briefSummary': 'The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers\' engagement. The investigators\' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking).', 'detailedDescription': 'The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers\' engagement. The investigators\' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking). In this experiment, the investigators will test (a) whether Humana can increase the effectiveness of its messages by sending them to customers around fresh starts moments and (b) whether highlighting a recent fresh start event in Humana\'s messages can further increase customer engagement.'}, 'eligibilityModule': {'sex': 'ALL', 'stdAges': ['ADULT', 'OLDER_ADULT'], 'minimumAge': '18 Years', 'healthyVolunteers': False, 'eligibilityCriteria': 'Inclusion Criteria:\n\n* customers of our insurance company partner\n\nExclusion Criteria:\n\n* none'}, 'identificationModule': {'nctId': 'NCT02411032', 'briefTitle': 'Fresh Start Experiment', 'organization': {'class': 'OTHER', 'fullName': 'University of Pennsylvania'}, 'officialTitle': 'Fresh Start Experiment', 'orgStudyIdInfo': {'id': '820768'}}, 'armsInterventionsModule': {'armGroups': [{'type': 'EXPERIMENTAL', 'label': 'Reminder control', 'description': 'Customers receive a mailing on a random day, which does not coincide with any of the predictable fresh start events.', 'interventionNames': ['Behavioral: Reminder']}, {'type': 'EXPERIMENTAL', 'label': 'Birthday framed', 'description': "Customers receive a mailing on the most recent Wednesday before the customers' birthday, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.", 'interventionNames': ['Behavioral: Fresh start', 'Behavioral: Fresh start framing']}, {'type': 'EXPERIMENTAL', 'label': "New Year's framed", 'description': "Customers receive a mailing on 1/21/15, and the mailing frames the customers' birthday by emphasizing a fresh start associated with the customers' birthday.", 'interventionNames': ['Behavioral: Fresh start', 'Behavioral: Fresh start framing']}, {'type': 'EXPERIMENTAL', 'label': 'Birthday un-framed', 'description': "Customers receive a mailing on the most recent Wednesday before the customers' birthday, but the mailing does not frame the customers' birthday.", 'interventionNames': ['Behavioral: Fresh start']}, {'type': 'EXPERIMENTAL', 'label': "New Year's un-framed", 'description': "Customers receive a mailing on 1/21/15, but the mailing does not frame New Year's.", 'interventionNames': ['Behavioral: Fresh start']}], 'interventions': [{'name': 'Reminder', 'type': 'BEHAVIORAL', 'description': 'Customer gets mailing that reminds them to take their medication.', 'armGroupLabels': ['Reminder control']}, {'name': 'Fresh start', 'type': 'BEHAVIORAL', 'description': "Customers receive a mailing around a fresh start event: New Year's or birthday", 'armGroupLabels': ['Birthday framed', 'Birthday un-framed', "New Year's framed", "New Year's un-framed"]}, {'name': 'Fresh start framing', 'type': 'BEHAVIORAL', 'description': 'The fresh start event will be highlighted in the mailings.', 'armGroupLabels': ['Birthday framed', "New Year's framed"]}]}, 'contactsLocationsModule': {'locations': [{'zip': '19104', 'city': 'Philadelphia', 'state': 'Pennsylvania', 'country': 'United States', 'facility': 'University of Pennsylvania', 'geoPoint': {'lat': 39.95238, 'lon': -75.16362}}], 'overallOfficials': [{'name': 'Katherine Milkman, Ph.D', 'role': 'PRINCIPAL_INVESTIGATOR', 'affiliation': 'University of Pennsylvania'}]}, 'sponsorCollaboratorsModule': {'leadSponsor': {'name': 'University of Pennsylvania', 'class': 'OTHER'}, 'responsibleParty': {'type': 'PRINCIPAL_INVESTIGATOR', 'investigatorTitle': 'Assistant Professor', 'investigatorFullName': 'Katherine Milkman', 'investigatorAffiliation': 'University of Pennsylvania'}}}}